Socialized

JUNE 11, 2012

So writes Doug Bowman, Twitter Creative Director (@stop) on the Twitter blog. It may be the simplest explanation in the history of branding as to why an iconic brand can subsist on a simple, 100% graphical logo (think Apple) without the need. "Twitter is the bird, the bird is Twitter."

Twitter 140

Twitter Apple Brands 140

Socialized

JULY 7, 2009

I’ve already talked about Posterous which is an amazing tool that lets you post almost any kind of file to almost any social network, blog, etc simply by emailing it to your unique Posterous address. I used it to post an iPhone Audio Memo to my blog and it worked flawlessly.

Posterous 145

Posterous Social Media iPhone Smart Phone 145

Socialized

OCTOBER 1, 2009

There are a few exceptions, like Apple and Bang and Olufsen. If you accept that customer experience is an important component of your brand, then everything posted about your company on Twitter, Facebook, a blog, or anywhere else online is a tiny part of your brand. Consider PCs. So what does this mean in the social media world?

Social Media 145

Social Media Brands Radian6 Banking 145

Socialized

OCTOBER 24, 2009

On the home page of its regular web site is a link titled Community Hub , which leads to the company’s blog as well as providing links to its Facebook , Twitter and YouTube accounts. You have a Web site, maybe a blog, perhaps a Twitter account and a few other social media vehicles. Apple and Starbucks, predictably, have huge numbers.

Facebook 199

Facebook Tips Web 2.0 Retail 199