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Why Do Customers Tattoo Themselves with the Brands They Love?

Bill Hartzer

Harley-Davidson , Nike , Playboy, Coca-Cola , VW , and Apple logos have been permanently etched into the skins of customers worldwide. You only “get the message” if you’re part of that group. The tattoo is a permanent badge with special meaning. By BJ Bueno , guest author. Why do they do it?

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