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The Metaverse: What it is and why it matters for brands

Sprout Social

Instead of tech giants like Google or Apple controlling the internet, everyday users will own, operate and contribute. It refers to the systems, protocols, rules, applications and technologies that enable users to travel seamlessly between metaverses. Gucci’s clothing isn’t the only part of the brand that’s fashion-forward.

Brands 116
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The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Here’s the Wikipedia definition: “A buzzword (also fashion word and vogue word) is a term of art or technical jargon[1] that has begun to see use in the wider society outside of its originally narrow technical context by nonspecialists who use the term vaguely or imprecisely.&# But then, we can’t all be special, can we?