Top 10 Public Relations Blunders for 2012
Bill Hartzer
DECEMBER 17, 2012
The New York Times cited a Harris Interactive study showing that Komen’s “brand health” score fell 21 percent from the year before. million in retail sales due to the storm.” A brand is just a collection of ideas,” Barbara Findlay Schenck, author of “Branding for Dummies,” told TODAY.
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