Convince & Convert

JUNE 7, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. He manages the voice, content, and brand of TaylorMade on social media channels. Social Media Stat of the Week: 24 billion minutes a month spent on Tumblr. ” ( tweet this ).

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Social Media Tumblr Yahoo Case Study 121

Convince & Convert

NOVEMBER 14, 2013

Ribeiro has also launched a dedicated Tumblr blog, [link]. While the beauty of this project is that it’s an artistic endeavor, the principles of cultivating a shareworthy experience can inspire companies and brands. This campaign could have easily come from a tourism board, an airline, or a hotel chain.

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Project Instagram Tourism Airlines 153

Twist Image

MARCH 15, 2013

In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when it comes to the marketing of brands. Social media pushed this even further by forcing brands to engage with consumers - one-on-one - for the public to see, in a very human voice.

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Marketing Press Release Tumblr Loyalty 100

Ari Herzog

SEPTEMBER 20, 2012

I am ready to do the Tumblr thing. When he's not blogging, Ari helps brands improve their digital media marketing. Comments Comments Related Stories How Social Media Changes Retail Storefronts Wondering If Mobile Technology Kills Creativity Tips and Tricks for Productive Telecommuting. Thinking about Squiddo. Foursquare?

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MySpace Tweetdeck Mashup Flickr 187

Sprout Social

NOVEMBER 21, 2022

If social media platforms were teens from an 80s comedy, Tumblr would be the weird–but cool–kid. From 2007 to the late 2010s, Tumblr had a lock on the alternative social media market. From 2007 to the late 2010s, Tumblr had a lock on the alternative social media market. Tumblr returns. Tumblr feels free.

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Tumblr Marketing Microblogging Platform 106

Convince & Convert

DECEMBER 4, 2015

The video was promoted via Facebook, Tumblr, and the #C21EatSlow hashtag on Twitter. To do so, the company announced that it would close all 143 retail locations and pay its 12,000 employees as though it was a regular workday. Take a Stance. Let Consumers Know You’re Closed. Offer a Chance to Win.

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Content How To Tumblr UGC 60

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. These updates can keep your brand fresh in the minds of your community members and will also make them feel like they’re part of your extended corporate family.

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Industry Real Estate Social Media Travel 231

Jeff Esposito

FEBRUARY 23, 2012

How Companies Learn Your Secrets – Have you ever wondered how retail chains seem to know when you’ve got something going on? To me, there is no right or wrong answer as I see a community as a property owned or rented real estate where a conversation of likeminded folks talk and engage with a brand or idea.

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Data Real Estate Tumblr Retail 28

Razor Social

MARCH 30, 2016

Are you monitoring the trends related to conversations about your brand? Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. It tracks mentions of your brand in 42 different languages. You can set up multiple alerts for your brand name, keywords etc.

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Attensity Crimson Hexagon Social Media Sentiment 77

ProBlogger

APRIL 9, 2015

If you’re a startup or an e-commerce retailer, chances are you have a string of social media accounts representing your business all around the web. In essence, an interactive website prioritizes and centralizes not only the products by also the discourse associated with your brand. For the sake of organization.

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Social Networking Tumblr Sites Education 20

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Engagement in a process called brand evangelism is one beneficial strategy to get your brand known and to help spread your message. In a brand evangelism strategy, you’d take note of those who feel good about what you are doing: they already represent your target audience. Now you know who your brand loyalists are.

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Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

JULY 21, 2009

link] People are talking about your business, service or brand. Reply verygoodservice November 21, 2009 at 8:41 pm Some of the trends highlighted in this post are continuing to develop with more and more high street retailers not only establishing a presence on Twitter but using it for proactive customer service Reply Richard A.

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Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

MARCH 4, 2010

Today, it appears every retail or business concern says ‘follow us on Twitter’ or ‘be our friend on Facebook.’ I was very motivated to tweet about the hotel when I was staying there, which can only help spur business from my followers.&# izmantot soci?los los medijus viesn?cu Roger Smith Hotel NYC. « Tur?t

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Hotels Social Media Communities Discount 245

Convince & Convert

FEBRUARY 14, 2012

The rise of image driven apps such as Pinterest, Tumblr, or Instagram is another trend that various commentators have jumped on to hail the death of the written word in generating sales. Of the top 10 brands on Pinterest , 9 are lifestyle/retail. A way to humanize the brand. Word Killer Number One: Pinterest.

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Hitwise Tumblr Foursquare Hubspot 130

Webbiquity SMM

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. 12 Facebook Statistics and Facts. Heidi Cohen ).

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Social Networking B2B Paper.li LinkedIn 100

Webbiquity SMM

FEBRUARY 10, 2015

Do consumers actually listen to brands? Do brands actually listen to consumers? Is the value of social media marketing for b2c brand overrated? consumers say they “mostly” or “always” ignore brand posts on every social network. And yet – 80% of brands advertised on social media sites in 2014. VentureBeat ).

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Statistics Social Media B2B Hubspot 50

Webbiquity SMM

OCTOBER 16, 2012

60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter.

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Social Media Hubspot B2B Marketing 229

Buffer Social

JANUARY 10, 2023

By age 21, Janet had already earned six figures from her lifestyle brand Janet Gwen. It got to the point where the 19-year-old was slacking on school and working 90 hours a week in retail. “I remember just being so bored one day in a retail shop [during my shift].” Here’s exactly how she did it.

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Small Business Class Retail Instagram 16

Techipedia: Tamar Weinberg

MAY 5, 2010

People interact with brands online because they want deals. Based on this information, fresh content with actively engaged brand adopters are is key. Online retailer Newegg isn’t afraid and proudly displays its Facebook reviews for all to see. Buy something, get something. Try to offer some every so often. Sure, I guess.

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Facebook How To Marketing URL 279

ProBlogger

JANUARY 28, 2014

Offer your knowledge of Blogger, Tumblr or WordPress to an up and coming blogger, then charge a fair consultancy fee. Earnings come through YouTube ads and private deals with the brands you’re showcasing. That $14 could land in your account as 4% of a big associate sale. Recommend your bread and butter goods.

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Adsense Domain Name eBook Blogger 43

Webbiquity SMM

NOVEMBER 12, 2013

What role does social play in a brand’s overall online visibility? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. e-Strategy Trends ).

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Statistics Social Media B2B Journal 226

Webbiquity SMM

AUGUST 5, 2013

The least popular major networks are Flickr, Tumblr and StumbleUpon. ( While 86% of marketing professionals have “liked” at least one brand on Facebook, just 58% of consumers have done so. And the gap is even more dramatic on Twitter, where 61% of marketers but just 12% of consumers follow at least one brand.

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Statistics Social Media B2B SEO 214

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

There’s relationship building (see rule #6), influence, branding, and more. Handling all incoming inquiries professionally (and even quickly) can do wonders on indirectly building up your blog (and maybe even your brand) with high regard. Excuse me, but since when is branding worthless?

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Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

DECEMBER 1, 2009

The best place you can place your brand on Facebook is through a Facebook Page (that’s with a capital “P&# , not to be confused with your personal Profile). This number should be no surprise — when people “fan&# your Page, their friends see it, and your brand spreads organically.

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Facebook How To Applications URL 279

agora pulse

FEBRUARY 10, 2021

Ever wondered how top brands have such a strong social media presence? One of the biggest ways to build a strong social media presence is to adhere to your brand style guidelines. These should govern how your logo is displayed, your brand’s color palette, and the style of images and text you use. Be Consistent With Images.

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Organization Social Media UGC How To 207

Hootsuite

JULY 22, 2020

Hootsuite’s analysis found that across mentions on Twitter, Reddit, Tumblr, and other sources, more than 18 million unique users have used the hashtag—more than double the number of people who used it in 2016. Brands that opt out of participation are noticed for their silence. Consumers and activists want to see brands take action.

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Trends Twitter Sports HootSuite 145

Techipedia: Tamar Weinberg

MARCH 24, 2010

He is also the author of a brand new book, Engage and co-author of Putting the Public Back in Public Relations. They spend so long saying how great their product is but I still don’t know what the product actually is!! I’ve read so many bad email press releases. Accelerated by MaxCDN Content Delivery Network.

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Influencer How To Press Release Blogger 278

Bill Hartzer

DECEMBER 17, 2012

The New York Times cited a Harris Interactive study showing that Komen’s “brand health” score fell 21 percent from the year before. million in retail sales due to the storm.” A brand is just a collection of ideas,” Barbara Findlay Schenck, author of “Branding for Dummies,” told TODAY.

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Insurance Apparel Policies Report 161

Buffer Social

AUGUST 2, 2017

Mario is the Global Social Media Manager for one of the world’s largest retailers: Can you relate to a schedule like Mario’s? Perhaps the biggest challenge for social media managers is figuring out which activities to prioritize that will have the biggest impact on their brand or organization. Perhaps you do more.

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Social Media Management Social Media Curation How To 112

Buffer Social

AUGUST 2, 2017

Mario is the Global Social Media Manager for one of the world’s largest retailers: Can you relate to a schedule like Mario’s? Perhaps the biggest challenge for social media managers is figuring out which activities to prioritize that will have the biggest impact on their brand or organization. Perhaps you do more.

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Social Media Management Social Media Curation How To 112