Convince & Convert

JULY 29, 2012

” white paper. This is one of my favorite examples of self-contained social media ROI , from the fast casual chain California Tortilla. Remember, social media success is about the wizard, not the wand. Instead, we want to know how to justify the cost of Facebook ads and Twitter contests. Not enough.

ROI 140

ROI Social Media Social CRM Survey 140

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Social CRM is still confusing. eMarketer ).

Social Media 249

Social Media B2B Marketing SEO 249

Convince & Convert

APRIL 28, 2010

million followers on Twitter? But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. The reality is, there’s never been a level playing field.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. And many of us in the social media space are guilty of that particular sin. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 120

Social Media Strategy Consultant RSS 120