Direct Marketing Observations

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Avoid Managing the Minutiae of Social and Search

Direct Marketing Observations

There is SEO, both on-page and off page for main sites and micro-sites. There is PPC, there is mobile, local, and of course the whole analytics side of it all. For instance in search, there’s the whole aspect of campaign planning , or the strategy itself before you even launch or relaunch.

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10 Things I Thought About in 2016 that Will Still Matter in 2017

Direct Marketing Observations

Search Analytics. Google analytics. Mobile analytics is so crucial. .” #SXSW. Keyword Frequency. Crowdsourcing. LiveStream. Boost/Program. Visibility plus Credibility =Profitability. April 2016. What is your strategy/vision? What do you need to succeed? (I I love this question). Make it right. Do it right. Make it cool.

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Social Media for B2B-10 links for the week that was in Social Media

Direct Marketing Observations

Buzzom has some nice analytics tools and some cool graphics. Tags: SEO/SEM b2b b2c marc meyer social media Social Media marketing. New Study Reveals Facebook Better Than Twitter for Marketers So another question to you: Are you using Facebook as a marketing tool? If so, in what way? How are you measuring?

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The Conundrum of Content

Direct Marketing Observations

Remember, that the first entry point for most people is not through the browser bar but generally through search and invariably through Google-which then heightens three things: one, is the quality of your content, two is the quality of your SEO and three is your “socialness.” Does it matter that your customers are social?

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