The Convergence of Search and Social Part 7 – A Strategy Framework
Josh S Peters
FEBRUARY 5, 2013
Start with your own analytics platform(s) and see what kind of insights you can gain about where your customers are coming from and what they are looking at on your site. Use a social media listening platform like Radian6, Trakur, Sysomos, etc. and determine what blogs they read, social networks they use, forums or wikis they use, etc.
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