Josh S Peters

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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

Start with your own analytics platform(s) and see what kind of insights you can gain about where your customers are coming from and what they are looking at on your site. Use a social media listening platform like Radian6, Trakur, Sysomos, etc. Knowing this will inform your marketing, social media, SEO, and content strategies.

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Using Social Media in an Awareness Campaign | Shuaism

Josh S Peters

If you’re still craving more info and don’t want to create an action plan yet then you can look at some of the paid tools like BuzzGain , Techrigy or Radian6. Make sure that you have Google Analytics or some other web analytics tool running so that you will be able to monitor the traffic coming in and where it’s coming from.

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