Analytics Message Boards Social CRM Social Networking 
Convince & Convert
APRIL 28, 2010
Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. That’s a good starter list for Mass Influencers. Good stuff.
Convince & Convert
SEPTEMBER 21, 2010
Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. The dominant URL shortener is also the best – in my opinion – at tracking and analytics. disclosure – I am on the Board) [link].
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