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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Engagement: A level deeper than influence, these metrics include the number of RT’s and #followfriday recommendations you get on Twitter, posts to your company’s Facebook wall, questions answered on LinkedIn or Yahoo! Share this on LinkedIn. Influence: a.k.a. Answers, comments posted on your blog, etc. Post on Google Buzz.

SM2 187
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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

A USC grad, Amber’s past includes stints at Hulu, Yahoo!, Interactive Minnesotan skilled in web strategy, conversion rate optimization (CRO), e-commerce, SEO, social media, QR codes (she knows a lot about QR codes), design, UX, analytics and inbound marketing. And yes, she really knows LinkedIn. Entertainment Network.

Twitter 279
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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Lisa also recently authored a guest post here on web analytics and lead scoring. Emily is Chief Technology Officer at Bookigee, an early-stage startup that builds online analytics and marketing applications for the Book Publishing Industry, in Miami. She was recently named CEO of Yahoo!, Elyse DeVries. Emily Gonzales.

Twitter 257