Convince & Convert

APRIL 28, 2010

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. Don’t assume that the person that gave you one star on a Yelp review is some sort of carnival freak outlier. It’s entirely possible she is a Mass Influencer.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Local SEO Tracking: How to Track Offline Conversions : Whether it’s by custom URLs or custom phone numbers, offline conversions can be tracked thanks to a bit of analytics know-how. An Optimizer’s Guide to Facebook Ad Reports : Understanding Facebook advertising analytics can give you a leg up on the competition.

Marketing 264

Marketing SEO Case Study Small Business 264

Convince & Convert

SEPTEMBER 21, 2010

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. The dominant URL shortener is also the best – in my opinion – at tracking and analytics. I implement bit.ly Try it yourself.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Techipedia: Tamar Weinberg

APRIL 28, 2010

I would like better analytics in the page insights section to be able to directly compare post quality and interactions on the site with the demographics of the fans (new fans, unsubscribed fans, page views, etc). Last week I receive a canned response from them telling me to look at their FAQ page (which I already knew offered no assistance).

Facebook 277

Facebook Issues MySpace Privacy 277