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Should My Business Bother To Have Social Media KPIs?

agora pulse

If you’re investing time and effort into your social media content, you’ll want to make sure that your web traffic number reflects that otherwise, why are you doing it? Reach is a bit like the CPI (cost per impression) metric. Getting shares, especially organically, is a great accolade for a social media manager.

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Snapchat Advertising 101: How to Run Effective Snapchat Ads

Hootsuite

They allow the viewer to take immediate action, such as installing an app or clicking through to a specific URL. You can see the full thing — which boasted a 50% lower CPI than other platforms — in this case study on the Snapchat website. Navigate to Snap Ads Manager. How to advertise on Snapchat.