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Should My Business Bother To Have Social Media KPIs?

agora pulse

Engagement. If you have access to your website’s analytics panel then you can easily check the performance of your social media channels and what they are bringing to the table. Reach is a bit like the CPI (cost per impression) metric. Engagement. Which Social Media KPIs Should I Measure? Conversions. Post Likes.

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Snapchat Advertising 101: How to Run Effective Snapchat Ads

Hootsuite

Now that you’ve had a highlights reel on why advertising on Snapchat is worth your time and effort, this piece will clearly lay out how to create ads that will engage the platform’s unique audience. They allow the viewer to take immediate action, such as installing an app or clicking through to a specific URL. billion Snaps daily.