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13 key tools for your influencer marketing campaigns

Audiense

The last two years have seen the rise of Influencer Marketing from an out of the box tactic to an essential part of any marketers strategic arsenal. Having proven its effectiveness, it is essential to understand what launching a successful influencer campaign entails. Influencer evaluation. Influencer engagement.

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

votes, comments, inbound links) and web analytics data (e.g. Another popular technique is to only read posts/stories from a list of pre-identified influencers, since these are the people who are ultimately driving earned media conversations. Seth Duncan is Director of Research and Development at Beyond Analytics.