Four Ways to Measure Social Media Marketing Results
Webbiquity SMM
AUGUST 9, 2010
Answers, comments posted on your blog, etc. Again, more is generally better (spammy blog comments aside), as engagement is the “social in social media. Sentiment: Are the comments, posts etc. Activity: Most web analytics tools, such as Google Analytics, can be used to track the number of visits, traffic quality (e.g.
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