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A Beginner’s Guide to Microsoft (Bing) Ads in 2023

Hootsuite

In this guide, we’ll look at what makes Bing Ads great, and show you how to set up your first campaign. Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. For example, what’s the difference between the cost-per-click (CPC) or click-through rate (CTR) on each platform?

Microsoft 145
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A Beginner’s Guide to Using Google Ads (Previously Google Adwords)

Hootsuite

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. You’ll never spend more than a specific amount for that ad per day, helping you get a better sense of how much you should budget for your digital ad campaign. Display campaign. Shopping campaign.

Adwords 145
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The ultimate guide to Twitter for business

Sprout Social

Promote products and campaigns: Showcase your latest offerings and create buzzworthy campaigns on Twitter to capture your audience’s attention and drive conversions. Create Twitter threads from long-form content: Break down articles, white papers or case studies into a series of Tweets, or a Twitter thread.

Twitter 108