Analytics Campaign comScore Document 
Bill Hartzer
APRIL 18, 2011
– Define, monitor, and analyze SEO key performance indicators (KPI’s) to continually improve campaigns. – Report on and analyze site & traffic trends (via Google and Yahoo Analytics). – SEM campaign experience; understanding of customer lifetime value. Reporting & Analysis.
Convince & Convert
MARCH 17, 2016
Mention is a great tool for that, as it not only tracks keywords, but also gives you analytics on what gets shared the most and lets you track your competitors. Comscore found that when paid content was combined with UGC, the conversion rate went up by went up by 28%. This includes video.
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