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The Social Media Analytics Compass: What and How to Measure

Razor Social

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

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What's your social currency?

Akamai Marketing

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. Probably not.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Learn more : 7 Great Ways Brands Are Using Instagram’s “Questions” Sticker. Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. Learn more : The Beginner’s Guide to Facebook Analytics. The 6 Best Instagram Analytics Tools (And Metrics You Need to Track).

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