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Should My Business Bother To Have Social Media KPIs?

agora pulse

OCTOBER 19, 2017

If brand awareness is top of your marketing department’s priority list, then Reach needs to be one of your social media KPIs. A 50 per month fan growth is great for a brand with 4000 followers but it wouldn’t be for one with 100,000! Reach is a bit like the CPI (cost per impression) metric. Brand Mentions. Engagement.

Social Media

Social Media CPI URL Social Media Management

Snapchat Advertising 101: How to Run Effective Snapchat Ads

Hootsuite

JUNE 8, 2020

They allow the viewer to take immediate action, such as installing an app or clicking through to a specific URL. You can see the full thing — which boasted a 50% lower CPI than other platforms — in this case study on the Snapchat website. Snapchat advertising includes some pretty robust analytics reporting.

Advertising

Advertising CPI How To Metrics

Should My Business Bother To Have Social Media KPIs?

Snapchat Advertising 101: How to Run Effective Snapchat Ads

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