agora pulse

FEBRUARY 1, 2017

To build and maintain these relationships many businesses use social CRM tools. What is a “social CRM” and what does it do? When you say these two magic words, most of us start thinking of social CRM tools, instead of the actual process. The value of a social CRM tool.

Social CRM 60

Social CRM Avatar Groups Groups 60

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. On the How, I'd like to offer a different approach.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

MARCH 23, 2010

Even though we're all just the text of our name or a simple avatar/pic to each other, we're all real people inside. And many of us in the social media space are guilty of that particular sin. And thus, a relationship starts to grow. And like all relationships it has to be nurtured and such. In the case of today's internet.

Social Media 120

Social Media Strategy Consultant RSS 120