Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

APRIL 22, 2010

Social CRM The new telephone. “Social media&# will change customer service more acutely than it will change marketing. If you’re talking to your boss about social media, and she’s thinking social campaigns and apps, and you’re thinking social CRM, you’re not even having the same conversation.

Social Media 130

Social Media Social CRM Loyalty Web 2.0 130

Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. In my estimation they are providing good-looking reports that look like they come from my dashboard with some human analysis of why something spiked on a given day.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275