Sprout Social

FEBRUARY 8, 2021

Key metrics to look for: Cost per Impression (CPM). The Cross-Network Paid Performance enables social teams to analyze paid results across all of their networks. Social media managers can customize social media reports for particular stakeholders, including year-end reports for managers and executives.

Report 127

Report Social Media Metrics Team 127

Hootsuite

OCTOBER 28, 2019

Social Share of Voice measures how many people are mentioning your brand on social media compared to your competitors. SSoV is, essentially, competitive analysis: how visible—and, therefore, relevant—is your brand in the market? Cost Per Thousand Impressions (CPM). Social Media Conversion Rate.

Metrics 112

Metrics Social Media CPM CPC 112

Sprout Social

FEBRUARY 22, 2024

To find the right influencers and optimize future campaigns, you’ll need access to audience demographics, brand affinity, competitor analysis, industry trends and so much more. Influencer marketing trend analysis Social media users expect brands to read the room. You learn to do what they did, but better.

ROI 101

ROI Analytics Influencer Campaign 101