The Most Overused Buzzwords and Marketing Speak in Press Releases
Adam Sherk
JUNE 29, 2010
It has an app you can download that tells you how much BS is in your writing. Inspired us to do an analysis of our press release wire in the UK, albeit with a slightly different approach. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. We all try to stay fresh.
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