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What marketers need to know about managing social media through an economic downturn

Sprout Social

Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. How could an integrated social media management tool support your customer care efforts? For example, suppose you’re lacking the tools or support needed to act on a social media crisis communication plan.

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Grow Your Wiki

Buzz Marketing for Technology

Wiki tools. There’s no good tool to display a specific set of tweets so here are a few highlights from his summary: @slmader JUST did my pitch! Here’s another summary of all the tweets referencing my talk, created using Summize , a great tool that lets you search for twitter posts by topic, person, hashtag , etc.

Wiki 223
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How To Lead A Successful Marketing Team

Rebekah Radice

This moves me into the next required tool: a project manager. Atlassian’s JIRA is our system of choice for project management and daily accountability. You’ll track what matters, including analysis, events, and real-time data. We follow a lean approach and work in weekly Sprints. Not familiar with it?

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