article thumbnail

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Marina Arnaout outlines five key trends for social media marketers to watch and utilize, including online video, mobile and location-based services. Lasica and Kim Bale review 20 powerful fee-based tools for professional social media monitoring, among them Radian6 , Lithium , Alterian SM2 and Attentio. by Social Media Today.

article thumbnail

Web Presence Optimization Software Review: gShift Labs

Webbiquity SMM

Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., The only limit is on keywords tracked, which is the basis of gShift’s pricing (see “Limitations and Concerns” below). gShift automatically tracks organic vs. paid vs. mobile (an increasingly important segment) traffic and goal conversions for each.

Software 140
article thumbnail

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

Mark Price summarizes a Fast Company case study on how restaurant chain Houlihan’s engaged their best customers through some exclusive social media programs to increase sales and profits, and what other social media marketers can learn from the chain’s experience. Are you reaching your Best Customers through social media?