Convince & Convert

FEBRUARY 23, 2010

People coming from Google don’t know who you are yet, so you can’t treat them like a Facebook audience that’s already drinking your Kool-aid. On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event.

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. There are free and inexpensive tools that do just about the same thing Google Analytics can do, except that GA also shows bounce rate. What do you think?

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

SEPTEMBER 21, 2010

Socialmention.com is basically a social search engine, if the business name is unique it can be a good option. You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. Hope that helps!

Social Media 157

Social Media Radian6 Strategy SM2 157

Webbiquity SMM

AUGUST 16, 2010

Matt Silverman steps through the process of creating cool custom backgrounds for popular social media sites, with easy-to-follow instructions and rich example illustrations. What is Social Media Optimization and Why Should I Care? 30 Tips: The Productivity Guide of Social Media by WebStudio 13. by Kuno Creative.

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Social Media Tools Strategy Tips 200