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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

• On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Research: How do people talk about your industry and who are the influencers? How can your brand participate in this space most effectively?

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Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

If you’re trying to gain customers, your social program is more about content creation, influencer identification, and virality. – [link] (via @jaybaer) #Alterian [link] Doug Braun Is Your Social Media program about asking, or answering? And at the execution level, it’s an important distinction. Im Jay Baer.

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

I especially like your last point — if social media has changed anything, it's changed the definition of influence. I especially like your last point — if social media has changed anything, it's changed the definition of influence. Frank_Strong This is a great post Jay. Frank_Strong This is a great post Jay.

Questions 161