Convince & Convert

OCTOBER 19, 2010

Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. For example, the benefit of using a professional tool such as Alterian SM2 is that it shows the distribution of conversations across all channels. So why bother?

Alterian 126

Alterian SM2 Social Networking Aggregator 126

Convince & Convert

AUGUST 18, 2010

link] Angela Connor I don't know that these are necessarily the wrong questions, if they provoke additional conversations and they ultimately move to bigger ideas and begin to think more broadly about integration. Its great to see this conversation so relevant active! Thanks for the kind words. Means a lot to me. Thanks, Jay!

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

SEPTEMBER 21, 2010

I think listening with a tool like Radian 6 is step 1, monitoring with something like SM2 is step 2 and managing from one platform with two way conversation is step 3. That is only a one way target…what about the fans being able to submit content to a local conversation with other local people to see? Is that not true?

Social Media 155

Social Media Radian6 Strategy SM2 155