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Engagement – the new ROI?

Proactive Report

According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? Marketers must move from a focus on siloed campaigns to an emphasis on listening to, and communicating with, consumers. as a reward for their loyalty. Using social media channels as a broadcast medium won’t get the result you’re after.

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Engagement – the new ROI?

Proactive Report

According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? Marketers must move from a focus on siloed campaigns to an emphasis on listening to, and communicating with, consumers. as a reward for their loyalty. Using social media channels as a broadcast medium won’t get the result you’re after.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

In addition, when done properly, they also create environments that foster productivity and loyalty among employees,&# Kyle-Beth Hilfer provides an outstanding 10-step list to use as a guide in writing a social media policy. She uses the word campaign unfortunately, but otherwise it’s a helpful post.