Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
APRIL 28, 2010
Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.). Don’t assume that the person that gave you one star on a Yelp review is some sort of carnival freak outlier.
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