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Social Media Outreach for Beginners

Sprout Social

A lot of brands put social media outreach in the hands of their social media or community manager. A good example of this is our community outreach manager Sarah Nagel. But if you’re trying to distribute a press release or company news, you’d probably want to check the journalists box.

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The “Getting Started with Government 2.0” Guide | Social Media.

Social Media Strategery

Don’t apply mass media (press releases, TV, radio, etc.) Good fundamentals in interpersonal communication will serve you well. Baby Steps Do a Google search on your name. Set up a Google Alert for your name/organization so that you’re notified whenever someone writes a blog post, news article, etc.

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