Mindjumpers

MAY 24, 2012

Best Use of Ad Banners on Social Media Platform – EA Battlefield 3 YouTube banner – Scholz & Volkmer GmbH. Best Use of Analytic Tools – The Camry Effect by Saatchi & Saatchi LA. Best Crisis Management – “Like This”: American Airlines Responds Socially by Weber Shandwick.

Social Media 213

Social Media Social CRM Airlines Guidelines 213

Convince & Convert

AUGUST 10, 2010

Personally, I had a problem with an airline recently. month), so filtering and more and more analytics are important to our customers. It will be a great year ahead to see how social media analytics can directly measure and drive sales. But now, it’s not based on assumptions, we can categorize based on real data.

Social CRM 135

Social CRM Influencer Klout Social Media 135

Convince & Convert

FEBRUARY 24, 2010

Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. Now, he tweeted it to his 1.6 million followers, and it becomes a national incident in minutes.

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

APRIL 28, 2010

Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 Fly more miles, get priority seating on an airline. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 150

Social Media Strategy Influencer Social CRM 150