Direct Marketing Observations

JANUARY 12, 2012

NutshellMail users social network updates so they don’t have to login and check. Inside View gives users an aggregate view of the social presence and activity of a company. CloudFlood gives away freebies in exchange for social media actions.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Direct Marketing Observations

SEPTEMBER 15, 2011

Maybe this town ain’t big enough for another social network? What am I supposed to do with this other network if the same people I follow and communicate with on Facebook and Twitter appear on Google Plus? I need a really good reason beyond aggregating the things I already do on or with Google to use Google Plus.

Google 212

Google Aggregator Notification Applications 212

Direct Marketing Observations

OCTOBER 5, 2011

I’m the biggest proponent of social media that you could possibly find but I am also the one that told my daughter that she doesn’t need Facebook. I also told a group of 400 parents and educators that anyone under the age of 16 doesn’t need to be on a social network. She’s 14.

Social Media 152

Social Media Aggregator Loyalty Social Networking 152

Direct Marketing Observations

SEPTEMBER 13, 2010

Semi-truth #1: Our infatuation with the next, new, shiny, thing in social media depreciates as soon as we realize that it’s just another engagement, aggregator, application, thingy requiring more time, increased effort, permission to access, another profile creation etc., What happened? The coolness wore off. Think Dunbar.

Social Media 162

Social Media MySpace Social Networking Applications 162

Direct Marketing Observations

AUGUST 24, 2011

If you’ve been in this business for any length of time, then its time to take your collective aggregate knowledge of social media and add it to the overall mix of what you know and do. We’re at least five years in and I want you to quit being a social media specialist, because you aren’t one any longer.

Social Media 199

Social Media Skills SEO Aggregator 199

Direct Marketing Observations

JULY 19, 2010

A lot of the apps and web services that come across the desk lately have to do with consolidation and aggregation. In fact, back in April there was a pretty good post in Social Media Today on 7 social media aggregation tools that you should use that caught my eye. Yoono connects you to your social networks and messengers.

Social Networking 162

Social Networking Aggregator MySpace Yahoo 162

Direct Marketing Observations

JANUARY 10, 2011

Networks, apps, aggregators, blogs, microblogs-copy what works, tweak it a little, or not, and see what market share you can pull. Facebook has an argument, but that’s about it. Everything else is fair game right now. We’re a demand society. This is the “Consumers of Content&# generation.

Social Media 159

Social Media Microblogging Aggregator Blogger 159