Bill Hartzer

MAY 26, 2010

Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. Nielsen and Facebook recently joined forces to develop effective, and almost real time ad effectiveness solutions.

Cymfony 152

Cymfony Social Media Tools SM2 152

Convince & Convert

OCTOBER 19, 2010

But many marketers are too quick to create a Twitter or Facebook account and proclaim “Mission Accomplished.&# There are a number of tools that can assist with identifying these opportunities, but the challenge isn’t collecting the data, it’s aggregating the results and knowing what to do about them.

Alterian 126

Alterian SM2 Social Networking Aggregator 126

Janet Fouts

OCTOBER 25, 2010

Maybe Radian6 , SM2 , Trackur or one of these social media listening tools I mention when I give talks on social media. For a while you’re addicted to watching who re-tweets you, mentions your brand on their blog or says something about you on a Facebook page. You might be surprised to see what your aggregated message looks like.

Social Media 132

Social Media Data SM2 Radian6 132

Buzz Marketing for Technology

FEBRUARY 9, 2011

I am going to give you a short synopsis of each firm taken directly from the notes I took during my conversations with them and I broke them up into 5 categories: Free monitoring services, Paid monitoring services, Sentiment based analytics, Aggregators of aggregators, and Beyond sentiment analytics firms. ANALYTIC AGGREGATORS.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275