A Deeper Look at the Twitter Metrics You Should Be Tracking
Sprout Social
JUNE 7, 2016
The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. Mention : See above definition. Tweet Impressions : See above definition. Mobile footprint : Informs you about which wireless carrier and device your audience is using. Twitter’s 140-character limit no longer applies to DMs.
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