article thumbnail

The Fight for the Future of Influencer Analytics

Convince & Convert

Klout (and its main competitor, Kred ) are trying to determine how influential a person is in comparison to other persons, and as a secondary data point how influential that person is about particular topics. They of course have always possessed this data, but are now showing it as part of the tool. times the concentration.

Analytics 139
article thumbnail

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). Your Party is Lame The third front of Facebook’s war on websites is in the area of push versus pull.

article thumbnail

RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). Your Party is Lame The third front of Facebook’s war on websites is in the area of push versus pull.

Facebook 167