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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Traditional and social media measurement tools usually provide 3 broad types of automation: 1. Aggregation and de-duplication : crawling web data, aggregating multiple media databases, removing spam and duplicate articles 2. Integrating media and web metrics : matching specific posts to web metrics (e.g.,

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Another type of alert is when your competitor changes something on their profile on any of the social networks. You can also set up four different types of alerts to get notified of certain things. Crimson Hexagon. Data is aggregated and presented in a suitable form. This is always useful to monitor.