Bill Hartzer

MAY 26, 2010

You can also measure and track engagement while determining which conversations in chat rooms, forums, etc. Buzzlogic – As it says on their company page “Welcome to the Conversation&#. The ability to track conversations regarding your brand (or that of your competitors) around the web is also available.

Cymfony 152

Cymfony Social Media Tools SM2 152

Convince & Convert

OCTOBER 19, 2010

There are a number of tools that can assist with identifying these opportunities, but the challenge isn’t collecting the data, it’s aggregating the results and knowing what to do about them. Each can be drilled into and examined in detail. Locations of communities online & offline. Influencer identification.

Alterian 126

Alterian SM2 Social Networking Aggregator 126

Janet Fouts

OCTOBER 25, 2010

Maybe Radian6 , SM2 , Trackur or one of these social media listening tools I mention when I give talks on social media. You might be surprised to see what your aggregated message looks like. Also watch to see who is driving these conversations. Which are weaker spots where you could carry the conversation?

Social Media 132

Social Media Data SM2 Radian6 132

Buzz Marketing for Technology

FEBRUARY 9, 2011

(Disclaimer – these are my opinions formed by my conversations with these firms). Alterian – formerly known as SM2 by Techrigy offers a freeimum service that offers up to 5 search terms to monitor for and up to 1000 results, which could be good enough for some small brand with low volume. ANALYTIC AGGREGATORS. So lets dig in!

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275