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General Mills Embraces Collaborative Storytelling with “Hello, Cereal Lovers” Social Media Community

Convince & Convert

AUGUST 8, 2013

The cereals are celebrated through a delicious array of mashups , recipes and bowl selfies. Another great takeaway from the “Hello, Cereal Lovers” community is how to engage in collaborative visual storytelling with the help of content aggregation. About the Jessica Gioglio: Follow @savvybostonian.

Collaboration

Collaboration Communities Social Media Tumblr

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

JULY 8, 2008

Curious people are driven to push into new group and solve problems in new ways. Perseverance – building a social media presence doesn’t happen over night. It takes regular participation over a sustained period to build a network. Many agreed that social media is about community-building, passion, and enthusiasm.

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General Mills Embraces Collaborative Storytelling with “Hello, Cereal Lovers” Social Media Community

What Traits Define a Social Media Marketer?

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