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AI won’t replace social teams: Here’s why

Sprout Social

It’s about connection, and building a community—a human element AI just can’t fully replicate. Everyone is still going to want human-to-human interaction—the thing that’s most important about community building— to be driven by an actual person,” Jeff says. AI gets you the insights you need in seconds.

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General Mills Embraces Collaborative Storytelling with “Hello, Cereal Lovers” Social Media Community

Convince & Convert

Another great takeaway from the “Hello, Cereal Lovers” community is how to engage in collaborative visual storytelling with the help of content aggregation. Jessica Gioglio is a Social Media Strategist based out of Boston, Massachusetts who specializes in social media content, community engagement and crisis management.

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Build conversation maps for your customers using Technorati.com , Google Blogsearch, Summize, and FriendFeed. Experiment with Flickr and/or YouTube groups to build media for specific events. Marvel Comics raised my impression of this with their Hulk statue Flickr group). Consider a Lijit Wijit or other aggregator widget.

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Confessions of a CKO: What I Should Have Done

Buzz Marketing for Technology

Its a tragedy that we have these wildly over-engineered communication tools with 1001 useless functions, but no one has grappled with the very human, critical problem of setting priorities for conversations, and getting the people who most need it access to the experts quickly. There has to be a better answer to telephone-tag and e-mail tag.

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Connecting 2 the World: Lessons learned from New Communication Technologies in Organziational Life

Buzz Marketing for Technology

As I had been doing a lot of research on social networking, the department head and myself came up with a course named New Communication Technologies in Organizational Life. However, I was able to aggregate many of the pieces I had coming into the course as my students worked on the class project: an online conference on nanotechnology.

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Socialnomics Book Review | jasonyormark.com

Jason Yormark

For me, the real value this book brought me as a social media/community professional, was providing me with more ammunition to evangelize and sell social media and community building strategies to potential clients and employers.

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How To Start A Newsletter

Buffer Social

Newsletters have become a major content format among creators, partly due to their appeal to targeted interest groups and because email is the next best thing to social media for reaching audiences. As you venture into this space, always prioritize authenticity, value, and community building.