article thumbnail

Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Aggregation and de-duplication : crawling web data, aggregating multiple media databases, removing spam and duplicate articles 2. Another method that Ive been impressed by is Gary Kings "Nonparametric Content Analysis" (its what powers Crimson Hexagon). votes, comments, inbound links) and web analytics data (e.g.