Is Social Media the Final Frontier of Marketing?
Techipedia: Tamar Weinberg
FEBRUARY 22, 2008
The reason is that people didn’t have aggregate power: they were individual voices that a news channel or a company can choose to ignore. Not just being talked about but be an active voice in the community. In a sense, they can become part of the community. HTC said no, and this spurred a very efficient consumer movement.
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