Word of mouth marketing: how to drive conversations and sales at the same time
Sprout Social
JANUARY 12, 2022
Either on-site, social media, Google or third-party review aggregators. Review aggregation sites are crucial for software brands, as is Google search. Actively gather and and curate user-generated content. Regularly publish and repost UGC as part of your content calendar (circle back to tactic #1). 1000% recommend.
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