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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

You can survey your customers, although that’s not always the best approach because the questions are not fresh in their minds – they’ve already made their buying decision. Or, you could survey Web site visitors, gathering data in real-time. It’s just more authentic and believable that way.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

That’s why brands go to great lengths to humanize themselves on the social Web. But, a new study by Edelman (whose digital arm features social media and ebusiness genius David Armano ) claims that bond is eroding. A survey of 4,875 adults (500 U.S.) How many brands or people do you know who are truly authentic?