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Are Your Social Media Goals Realistic? Are They SMART?

agora pulse

Whether you’re working freelance or in-house, there’s a growing expectation to understand and adhere to social media ROI. Increased sales of a particular product = sales tracked in Adwords that were generated via a link on social media. Set goals on ROI . Understanding ROI goals allowed me to: Set a budget and expected ROI.

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Social Media Advertising 101: How to Get the Most Out of Your Ad Budget

Hootsuite

You can also pre-set templates with macros to feature every target’s name and company in the text. Since Google owns YouTube, you’ll need a Google AdWords account to create YouTube ads. Cost per 1000 impressions (CPM). Source: LinkedIn. The audience is well spread out among age groups up to 65. Source: Hootsuite Digital 2020.