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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys!

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A Beginner’s Guide to Using Google Ads (Previously Google Adwords)

Hootsuite

Originally called Google Adwords, the search engine company rebranded the service as Google Ads in 2018. Marketers have three options for their bids: Cost-per-click (CPC). Cost-per-mille (CPM). Google also offers helpful tips and sample ads for you to jumpstart your ad writing. Tips for running Google ad campaigns.

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Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

ProBlogger

Google Adwords and Twitter are good options for this, but the one that excites me the most at the moment is a platform you’re probably already using for ‘free’ right now, and that’s Facebook. By entering: utm_source=facebook&utm_medium=cpc&utm_term=promo&utm_content=us&utm_campaign=landscapebundle.

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Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

ProBlogger

Google Adwords and Twitter are good options for this, but the one that excites me the most at the moment is a platform you’re probably already using for ‘free’ right now, and that’s Facebook. By entering: utm_source=facebook&utm_medium=cpc&utm_term=promo&utm_content=us&utm_campaign=landscapebundle.

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Social Media Advertising 101: How to Get the Most Out of Your Ad Budget

Hootsuite

Pro tip: If you’ve got a tangible product, a Facebook photo ad is a great way to show it off. Pro tip: Short videos tend to have higher completion rates. Pro tip: Stories only last for 24 hours, so this is a great format for in-the-moment marketing like limited time offers. Source: Facebook. , or even share 360-degree videos.