Hootsuite

SEPTEMBER 17, 2020

Originally called Google Adwords, the search engine company rebranded the service as Google Ads in 2018. Marketers have three options for their bids: Cost-per-click (CPC). Cost-per-mille (CPM). Step 3: Set up the ad group. An ad group is a group of ads you might have that share the same themes and target.

Adwords 145

Adwords Google Campaign Cost 145

Hootsuite

SEPTEMBER 9, 2020

Where is your target group most engaged, most concentrated and most accessible? The audience is well spread out among age groups up to 65. Since Google owns YouTube, you’ll need a Google AdWords account to create YouTube ads. Cost per 1000 impressions (CPM). That doesn’t mean you should use all of them. Targeting teens?

Advertising 145

Advertising Social Media HootSuite How To 145

Convince & Convert

APRIL 19, 2012

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). Eric’s Social Media Stat of the Week: CPM Rates are Up 41%, CPC Rates are Up 23%, and Ad Engagement is Down. CPM rates are up 41%. Listen Now.

CPM 118

CPM Advertising CPC Compete 118

ProBlogger

AUGUST 7, 2014

Google Adwords and Twitter are good options for this, but the one that excites me the most at the moment is a platform you’re probably already using for ‘free’ right now, and that’s Facebook. They are: Custom Audiences: These are collections / groups of people that you define inside the power editor.

Advertising 52

Advertising Facebook Campaign Newsletter 52

ProBlogger

AUGUST 7, 2014

Google Adwords and Twitter are good options for this, but the one that excites me the most at the moment is a platform you’re probably already using for ‘free’ right now, and that’s Facebook. They are: Custom Audiences: These are collections / groups of people that you define inside the power editor.

Advertising 51

Advertising Facebook Campaign Newsletter 51