Adwords, Campaign, Focus Group and Paid Search

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Kikolani

JUNE 27, 2013

. “Because marketing managers always think they know what the evoked set or the competitive set is because, ‘We’ve done 20 focus groups all across the country…’ Well, that’s cool but let’s see what Google says based on actual queries that people are actually comparing you against,” he says.

Tools

Tools Patterns Adwords Advertising

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 16, 2010

Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!), In fact they had INCREASING demand for shovels in N.

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Social Media Strategy Mobile Consultant

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Convince and Convert Blog: Social Media Strategy and Social Media.

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