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Social Pros 12 – Derek Halpern, Social Triggers

Convince & Convert

Google+ made their profile pictures bigger. To me if you look at the mechanics of Facebook ads, Twitter ads, LinkedIn ads, even YouTube ads, the way those ads are bought and trafficked and targeted is fundamentally similar to the way Google AdWords works. They basically have aggregated some of their client data.

CPM 118
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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

For example an article with “10 Reasons You Should Buy Travel Insurance&# is almost never going to go viral, it’s not surprising, shocking, interesting or in any way sticky. They would typically leverage social networking sites and news aggregators, and engaging in such a way that their message or product is communicated.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

A recent study concluded that almost 7% of all business web traffic goes to Facebook, twice as much as Google (3.4%) and well ahead of Yahoo! Diving deeper into the iCrossing study referenced above, Google accounts for 74% of non-branded search traffic, with Bing and Yahoo tied at 13%. Report: 6.8% DoubleClick got 1.7%

Research 191